Tracy L.M. Kennedy is a PhD Candidate in Sociology at the University of Toronto. Her doctoral thesis investigates how Canadian households have incorporated ICTs into their homes and daily routines. Tracy is also a research consultant in virtual and physical worlds, and has co-organized several blended reality events in Second Life. Tracy sees the value of building relationships between academia and industry; she has worked with Intel’s People and Practices group researching people’s online privacy concerns, and with Microsoft’s Community Technologies group and Games User Research group researching women’s online gaming experiences. Moreover, she has collaborated on research projects about video games, gamers, virtual worlds, and MMOGs with several universities across North America. Tracy teaches part-time in the department of Communications, Popular Culture & Film at Brock University on topics such as virtual worlds, video games, digital culture and social media. As an avid cross-platform gamer, Tracy spends her work and leisure time exploring the socio-cultural implications of social interactions in online gaming spaces.